Inspired by Beer

I look at the simplicity of the logo and I like it. The classic design
used in the early 20th century with a few colors, very straight forward
design and the addition of an icon, Mr. Boh. The design has not changed even
though the company has been bought and sold a few times. I find that
most inspiring, the idea that sometimes not changing an image works better
for a brand than changing your image every time cool is redefined. Mr. Boh
has always had the handle bar mustache; the weird one eye and he will
always think "Oh what a beer." The bottles will have the mysterious
pictographs under the caps and the drinker will forever be reminded that the beer
is "from the land of pleasant living‚" even though the beer is brewed
in North Carolina. Classic, unspoiled design, cooperation between easy brand
recognition and a likable spokes person in cartoon form. It is unusual
to find a brand with this sort of cult following, unchanged image and
really no media advertising except for word of mouth, tin signs in bars and a
really cheap price.